This site is a sampling of work I have done over the years. The work is organized in terms
of brand. All you have to do is scroll down.
DUREX is an international
condom manufacturer that also produces a line of toys and lubes.The campaign was called “what’s your pleasure?” For one night Durex took over Astor place in NYC. We took random people off the street and asked them just that and many other fun questions. The goal was to create a viral video buzz
around the campaign.These are only three of
eight that we shot. You can
link back to my Vimeo page to see all of them.
1+2=3
What's your pleasure?
Avocado
DUREX APP
Just before you get it on,
turn the Orgameter on and place it by your bed. It will measure the volume of your intimacy – then give you a score of 1-500. This app also gives you post-coitus metrics, so you can see when you're at your best and how long you lasted. Share your score via
Facebook or try to beat your friend's high scores.
Measure your Pleasure
DUREX Print
Some work even though for a pitch is just too pretty to throw out. No this did not run but yes it was presented and helped win the business.
HEADLINE
Explore
DUREX Web
Durex Exploros club was designed to enhance the user experience for the Explore campaign. It takes the user on a fun interactive tour using the human body as the landscape for the site.
FRONTLINE PLUS is the leading brand in flea and tick protection in the US.In the ongoing fight to be number one in the catagory, Frontline had to defend it's brand image from imposters. This 15 sec spot was designed to do just that.
Fake Out
The campaign was called “Friends” and the goal was to impress upon people that just one flea can turn into thousands fast. The fleas are depicted through the numbers, which resemble fleas.
Friends
FRONTLINE PLUS
Print Campaign
HEADLINE
Your pet may be leaving behind more than you think.
WOLVERINE Print
Wolverine boots have been around since 1883. They have helped build our railways and skylines. The campaign was designed to celebrate both Wolverine and American achievement. Be sure to look closely.
HEADLINE
Make your mark.
NEXIUM is one of the leading prescription heartburn medications. This campaign was aimed at people who suffer from nighttime heartburn.The idea was to exaggerate what sufferers do to deal with their heartburn at night. People often elevate their beds and also drink copious amounts of water in an attempt to ease their suffering.
NEXIUM tv
Healing come in many forms and when you suffer from Acid Reflux it can come in the form of a little purple pill. The goal was to create an emotional link between Nexium and Healing.
NEXIUM Web
This site was created to accompany the “Healing comes in many forms” TV campaign. The Campaign was about the many forms healing can come from physical to emotional. And when it comes to Acid Reflux NEXIUM can heal you. The site was only partially developed and did not go live. The idea was to dive deeper into the “healing comes in many forms” idea. Vignettes from the TV shoot were leveraged and broken down into 6 categories with the option for many more. Pets, Music, Family time, Hugs, Relaxation, and Solitude. Pets, Music, and Relaxation are live.
BROWN BASKETBALL
Print Campaign
BROOKLYN LIBRARY
Print CampaignThe goal was to create a campaign that drove kids to the library via there parents. The way in was through parents how pepper there cars with "Proud parent stickers" and have a little fun with them.
HEADLINE
It's never too late-to start a habit you can both be proud of.
STICKERS
I'm proud that my son watched 56 hours of tv this week.
Your dog probably is smarter then my kid.
Proud parent of a gamer.
Education:
Rhode Island College, Providence, RI
Employment:
Saatchi & Saatchi. New York NY Sept, 2005 to present , Sr Art Director
Hotwire Design Acton MA, 2003-2004, Graphic Designer/Art Director
Trion Communications. Providence RI, June, 2002-August,
2003 Graphic Designer/Art Director
RDW Group Providence RI, 2002 Graphic Design intern
Brand Experience:
Durex (condoms)
Nestle
Crest
FootJoy (golf products)
Ego (electrical bikes)
Frontline Plus (flea and tick medication)
Nexium
Transitions lenses
Brown Athletics
Harvard Health