Frontline is the leading brand in flea and tick protection in the US.
The campaign was called “Friends” and the goal was to impress upon people that just one flea can turn into thousands fast. The fleas are depicted through the numbers, which resemble fleas. We also worked on a microsite that included fun outtakes from the shoots.
Watch Frontline Friends Watch Outtakes
Art Director: Ryan smith Writer: Dustin Glick
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