NEXIUM is one of the leading prescription heartburn medications. This campaign was aimed at people who suffer from nighttime heartburn.
The idea was to exaggerate what sufferers do to deal with their heartburn at night. People often elevate their beds and also drink copious amounts of water in an attempt to ease their suffering. Two 30-second spots were created along with an In-Office piece designed to speak to patients sitting in the waiting room.
(1) Watch Car Jack (2) Watch Water Cooler (3) In Office
Art Director: Ryan smith Writer: Dustin Glick
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